Rolex holds UK superbrands top spot

The Superbrands survey is compiled by the Centre for Brand Analysis and asks more than 2000 consumers to rank brands according to their quality, reliability and distinction.

In this year’s consumer chart, tech brands Apple and Microsoft have seen significant rises.

Apple has jumped from 18^th to second place, while Microsoft has risen from 45^th to third.

Meanwhile the 2013 business superbrands chart sees Apple ranked top, followed by British Airways in second place and Google in third.

Stephen Cheliotis, chairman of the Superbrands Expert Council, says: ‘As consumers remain unsettled and fearful over what feels like endless economic doom and gloom, malpractice in key institutions and a weakening position for Britain in a changing world, it is perhaps no surprise that we are turning to reassuringly familiar brands that we have known throughout our lives – often much-loved British establishments that we still trust, despite recent problems for some.’

To see the 2013 results in full, visit: www.superbrands.uk.com.