Rose to rebrand Bletchley Park

Rose is developing a new identity for Bletchley Park in Buckinghamshire, home of World War Two codebreakers, which is now a museum.

Alan Turing's Bombe code-breaking device at Bletchley Park

Source: Draco2008

A recreation of Alan Turing’s Bombe code-breaking device at Bletchley Park

During World War Two, Bletchley Park was the site of the UK’s main decryption establishment. Ciphers and codes of several Axis countries were decrypted there, most importantly ciphers generated by the German Enigma and Lorenz machines.

Thousands of people worked at Bletchley Park during the war, notably mathematician Alan Turing.

Bletchley Park is now a Museum run by the Bletchley Park Trust, and attracted more than 140 000 visitors in 2011.

It is undergoing a ten-year development programme, funded by the Heritage Lottery Fund and Google, which has already involved scoping work from Event Communications.

Rose was appointed to rebrand Bletchley Park following a four-way credentials pitch in April 2012.

Simon Elliott, creative partner at Rose, says, ‘We want to help Bletchley lift the lid off one of the country’s best-kept secrets and ensure the world knows how important Bletchley Park is in the context of 20th-century history.’

Bletchley Park’s new visual identity is set to roll out in April.

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