The House brands 2013 Special Olympics

Bath-based consultancy The House has created the identity for the 2013 Special Olympics, which will be held in the city in August.

The identity, which references Bath's Royal Crescent
The identity, which references Bath’s Royal Crescent

Special Olympics GB is the UK branch of the international Special Olympics movement, and organises a National Summer Games every four years.

The event is open to athletes with intellectual disabilities, and around 1700 people are expected to compete in this year’s Games.

The House says it was approached for the project by Special Olympics GB, which was looking to work with a local consultancy.

It was tasked with developing an identity, website and a suite of icons for the Games.

The full suite of event icons
The full suite of event icons

The consultancy worked within the Special Olympics guidelines, which meant that the Special Olympics GB name and logo had to be used in the identity.

The guidelines provided for a wide range of colour options, according to the consultancy, and it developed an identity based around a smile shape, which also references the Georgian architecture of the city’s Royal Crescent.

Sam Dyer, senior designer at The House, says, ‘The event logo captures the feel-good nature of the Games and marries it with one of Bath’s most iconic attractions.’

The logo shape is carried through to the event icons, which use images such as the athletics track and badminton shuttle-cocks.

Athletics
Badminton

Volunteer icons, meanwhile, use images such as cogs and loudspeakers.

Volunteer icon
Volunteer icon
Volunteer icons

The House also developed a new website for the 2013 Special Olympics, working with digital consultancy Storm.

The new 2013 Special Olympics website
The new 2013 Special Olympics website

The 2013 Special Olympics will be held in Bath from 28 August-1 September.

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