Universal Music’s Secret 7″ competition seeks 350 designers
Universal Music’s Secret 7” competition is seeking 350 artists to reinterpret classic record-sleeve designs.
The winning interpretations will be exhibited alongside those of established illustrators and artists anonymously with buyers paying a flat rate of £40 not knowing whose work they’re buying.
Last year the maiden exhibition raised £33,500 for the Teenage Cancer Trust. This year all profits will be donated to Art Against Knives.
The organisers have already approached 350 artists and designers to work on their own versions of this year’s Secret 7” records: Elton John – Bennie & the Jets, HAIM – Better Off, Jessie Ware – Still Love Me, Laura Marling – The Beast, Nas – The Don, Nick Drake – Rider on the Wheel, and Public Enemy – Harder Than You Think.
Another 350 are now being sought through a public competition hosted by Talenthouse, accessible from the Secret 7” website.
Talenthouse has a page for each record, which looks like this where you can upload your entry.
A team comprising Secret 7” (Universal Music), Clash Magazine, ad agency Mother and Art Against Knives will whittle the entries down until 50 are selected for each track.
In some cases the recording artists themselves will help with the selection process. Last year it is understood that Robert Smith had the final say on The Cure’s Friday I’m in Love art work.
Mother’s gallery will be used to host an exhibition with the 700 one-of-a-kind vinyl covers, which will be presented as limited-edition vinyl pressings, made with The Vinyl Factory.
Then on Record Store Day, 20 April, visitors can purchase their favourite sleeves, but crucially not knowing who it’s by – or even which song it is – until it’s paid for.
Entrants have until 10am on 18 February to apply. Details can be found here: http://secret-7.com/
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