V3 positions RAC as all-purpose motoring organisation

Venture Three has repositioned motoring organisation the RAC and introduced a new chevron device to the identity.

The new RAC identity

The consultancy was tasked with presenting the organisation as a destination for all motoring needs rather than a breakdown service.

V3 says, ‘They’re on a journey to help drivers around the country with all their motoring needs – from car insurance to savings on fuel. And we were asked to help the RAC refresh and reposition their brand.’

Framing the organisation as the Motorist’s Champion, a chevron device has been introduced ‘acting as a window into the full world of motoring, making the brand feel more premium and relevant to todays motorists,’ according to V3.

Latest articles