Cowie has appeared on TV shows including Good Morning America and Soccer AM, performed at Old Trafford and featured in a Sony Playstation advert.
O Street founder David Freer says the consultancy took influence from ‘grids, hexagonal shapes and the idea that the brand mark should communicate movement’.
Freer says, ‘It wasn’t long before we asked ourselves, “What if the logotype could work from all angles, and like a freestyle trick could be flipped?”.’
The consultancy created two logos for Freer. The first is a version of her name – Indi – which can be flipped and can be used at her main identity.
The second is a condensed version of this Indi logo which can be used as a symbol on touchpoints including sportswear, footballs and her app.
O Street also created a short promotional video, working with Mister Castro.