B&B scoops Design Effectiveness Grand Prix for Bear brand

B&B Studio has won the Grand Prix at the Design Business Association’s Design Effectiveness Awards for its creation of the Bear snack brand.


B&B developed the Bear brand in 2009 for client Urban Fresh Foods. Since then, according to the DBA, Bear has become the UK’s fastest-growing ‘healthy snack’ brand, and sales grew from £0 to £6.4 million in three years.

Bear has since branched out into new lines, including the Bear Alphabites cereal, launched last year.

This year the DBA named its biggest-ever prize list, with 65 winning projects announced.

From this, 12 golds were awarded, 30 silvers and 23 bronzes.

The gold awards went to Alloy, B&B Studio, Design Bridge, Elmwood, Good, Hemisphere, Pearlfisher, Rocket Design Consultants, The Team, Together Design, Universal Design Studio & Map and WPA Pinfold.

The International Export Award, given for the most effective collaboration between a UK consultancy and an overseas client, went to Dew Gibbons and client DHU for the Mama Natura brand.

Elmwood held on to its top position in the Design Effectiveness League Table, with BrandOpus moving up to second and Pearlfisher dropping to third.

See the full list of winners here.

Last year’s Effectiveness Award Grand Prix winner was the Daily Mail’s website, designed by Brand42.

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