British Airways named UK’s favourite brand

British Airways has taken top spot in the 2014 Consumer Superbrands list, which aims to identify Britain’s favourite brands.

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The airline knocked Rolex into second place. The watch brand had held the top spot for the previous two years.

We spoke to British Airways last year about how the airline is using design to understand ‘the consumer of the future’.

Apple, which was in second place last year, has dropped to 14th, while Facebook – 14th in 2013 – has dropped out of the Top 20 completely.

Apple has also fallen down the Business Superbrands list, from first to third. Visa is ranked as the top Business Superbrand.

The Superbrands list is based on a public vote as well as the opinions of an expert council, which this year included Design Council chief executive John Mathers, Fitch design director Ed Bolton and Coley Porter Bell chief executive Vicky Bullen.

You can see the Superbrands list in full here.

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