Into Film, which launches this week, has been formed from a collaboration between existing charities First Light and Film Club. It works with schools and colleges to help set up clubs to watch and create films, with an overall aim to ’put film at the heart of educational and personal development’.
Moving Brands was appointed to work with the charity in August last year, and created the Into Film name and identity to be used across all touchpoints, including print, promotional materials and digital applications.
Terry Stephens, design director at Moving Brands, says, ‘Part of the challenge was to create something flexible to speak to the charity’s diverse audience from five and six year olds to 18 year olds.
‘The other caveat is that they’re a charity, so it had to be able to speak on a funding level to government boards and trustees’.
A bespoke ‘fun, bold bubble-like’ typeface was created, and a large range of colours is used with the identity depending on its application.
Stephens says, ‘[The identity] has a youthful, playful side so it’s deliberately energetic.
‘[The charity] is lucky to work with many film titles and the visuals that come with that so we had to be careful the colours didn’t compete, so the palette is very broad but it’s not all about shouting – it can be pared back with greys and neutrals’.