The exhibition sees typographers mess with type in various ways to produce original pieces of art.
All the typographic work on show has been commissioned especially for the exhibition and contributions have been made by the likes of Charles Williams, Andre Beato, Tiago Pinto, Koby Barhad, and Zohar Koren.
Tiago Pinto believes that ‘every font has a face’ and ‘since they’re different from each other they kind of have their own personality’.
Pinto’s Type Face project is a very literal interpretation of this idea, to the extent that he sees Futura depicted as ‘a good looking mid-life man’, the Italian Bodini takes on a ‘fashionable moustache’ while Courier New looks a little crestfallen and Comic Sans is ‘not so handsome,’ he says.
London-based Williams will make two new pieces for the show which the gallery says will be ‘typographic explorations of the clichéd language of work.’
Beato is a Lisbon born London-based typographer who mixes witty illustration and typography, often taking a vector approach.
He’s heavily influenced by the 1980s including the graphics of the time as well as music, film, pop culture and graffiti.
Play Type runs from 20 February – 4 May at The Book Club 100-106 Leonard Street EC2A 4RH.