Shazam emphasises the visual in redesign

Music app Shazam is launching a new design, aiming to make the product ‘the beginning of the journey’ for users.

Shazam result full page
Shazam result full page

Shazam is a free app that helps people to identify music or television shows through ‘tagging’ them with their phones. They are then given the option to explore and share that media, or buy it through iTunes, Amazon and Google Play. 

According to Shazam, the redesign was carried out by an in-house team led by chief product officer Daniel Danker alongside Analia Ibargoyen, and a team from W12 studios led by Mike Albers and Fabian Birgfeld.

The new look will retain the current logo, though text on the app will now appear in the Lato rather than Helvetica Neue typeface.

The major changes are the redesign of the tag result page, which now features a music header containing information such as full album artwork, track title, artist name and the option to play, buy and share; and the TV header, which contains similar information pertaining to the TV programme tagged by the user.

Music album view
Music album view

As such, Shazam is looking to create a ‘much more visual’ look for the homepage, according to a Shazam spokesperson, with a scroll bar of recommendations, an ‘in-app’ video of the song you have tagged, the next concert date of the artists and their bio and discography.  

Rich Riley, Shazam, chief executive officer, says, ‘The redesign we’re unveiling today is part of a fundamental evolution in our consumer experience…Shazam is evolving to become a destination experience and content platform for artists, shows and brands’.

He adds, ‘People will always be able to use Shazam…to identify almost any song amazingly fast and purchase or share that song. Shazam’s new content-rich design, coupled with the recently launched News Feed and the effortlessness of Auto Shazam, give users powerful reasons to spend a lot more time with Shazam’.

Music video
Music video

Last week, Shazam also announced a new partnership with Warner Music Group. The company will use Shazam data to identity artists for support and development using the real-time and geographical tagging information, and will develop a Shazam-branded imprint in time.

The new Shazam design is currently available on iPhone and will launch on Android devices in the coming weeks.

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