Interaction Design supplement

Natural leaders

Digital has rapidly gone from addon to core function for many in the marketing services arena, but while ad agencies are keen to embrace its potential, designers are surely the best practitioners to realise the engaging benefits of interaction. Lynda Relph-Knight argues the case for design

Prize fighters

Our new digital creative awards league table reveals the strength of specialist consultancies, but ad-focused groups, media brands and some household names in the design firmament are holding their own. Lynda Relph-Knight takes the pulse of a thriving sector

Winning ways

To balance the financial picture presented earlier in this supplement, we’ve compiled a chart documenting the creative performance of interaction consultancies, and it shows specialists – alongside ad agencies and clients’ in-house teams – competing strongly with mainstream design groups

Coming up

There are many small outfits out there spreading the interaction message to clients which are increasingly willing to listen. Garrick Webster picks three up-and-coming consultancies who could well be the stars of future Design Week rankings

Ten to remember

The interaction sector features prominently in the award schemes of both Design Week and D&AD. Suzanne Hinchliffe picks some personal favourites among recent winners

Niche or all-in?

Digital consultancies are a breed apart from those with a broader remit, and each caters for clients with different expectations. Here we piece together a ranking of the leading specialist players and a table of integrated groups working in the interaction arena

A new chapter

Digital is bridging the traditional disciplines of advertising and design, and emerging as a strong sector in its own right, driven by the growth in interactive installations and the launch of the iPad. As Lynda Relph-Knight explains, what better time to chart the financial health of this burgeoning industry?

Tomas Roope

Looking ahead

Are you keen to know how the interaction sector will move forwards over the next few months in terms of technologies, creative trends, markets and influences? Have you wondered who are the rising stars? Suzanne Hinchliffe quizzed eight leading industry figures for their thoughts

A simpler future

It may seem counter-intuitive to kick off a supplement on the latest in interaction design with a plea for designers to reconnect with the real world, but D&AD president – and digital pioneer – Simon ’Sanky’ Sankarayya thinks it’s a good starting point for those technophiles keen to embrace the challenges of tomorrow

Interaction Design supplement

We have long looked to interaction designers to boost branding and communications programmes. But the technology and digital creatives are hugely capable of far more than designing websites and banner ads, and can challenge our minds and delight our senses through all manner of channels. Digit’s exquisite Typographic Tree was an early manifestation of the […]

Latest articles