Ten to remember

The interaction sector features prominently in the award schemes of both Design Week and D&AD. Suzanne Hinchliffe picks some personal favourites among recent winners

1 Baker tweet by Poke
Poke came up with an ingenious development called Baker Tweet, a bespoke piece of hardware that uses Twitter and lets its local baker, Albion, select what is fresh out the oven to tells its followers. The concept scooped a commendation in the 2010 Design Week Awards digital design – information category

2 Online annual report 2009 for Sainsbury’s by SAS
SAS produced a virtual store when Sainsbury’s briefed the group to created an illustrated review to go with its financial results. The innovative annual report received a win in the digital design – information category at this year’s Design Week Awards

3 Rick Mather Architects website by Kent Lyons
Kent Lyons created a website for Rick Mather Architects to accommodate its archive of projects for the past 40 years. The work shone through and won the digital design – commercial category at the 2010 Design Week Awards

4 Channel Five refresh by Dixon Baxi
Dixon Baxi completed a comprehensive refresh for the Five channel, with 20 idents developed into production. The expressive and witty identity won the TV, film and video graphics category at the 2009 Design Week Awards

5 Cloud for British Airways lounge at Heathrow Terminal 5 by Troika
Troika created a 5m-long digital sculpture called Cloud for the entrance of British Airways’ luxury lounges in Heathrow Terminal 5. The skin of the sculpture was made up of computer controlled flip-dots and received a Yellow Pencil in the 2009 D&AD Awards digital installation category

6 Apple website by Apple
Apple bagged yet another Black Pencil at this year’s D&AD Awards. This time Apple’s commerce site won the top accolade in the websites category

7 Microsoft interactive canvas by All of Us
All of Us developed an interactive canvas as a giant guest book, collecting thoughts, comments and ideas – its aim was to get visitors excited about the potential of Microsoft’s EXpression and WPF technology. It received a 2009 Design Week Award in the digital design – information category

8 Nike PhotoID by AKQA
Nike PhotoID was devised and developed in collaboration with AKQA. This mobile initiative offers consumers the opportunity to create personalised sneakers from the visual world around them. It received a nomination in the mobile marketing category at the 2009 D&AD Awards

9 Orange Balloonacy by Poke
Poke devised an online balloon race across 3000 websites, which stemmed from Orange’s TV campaign featuring animal-shaped balloons. In 2009, the initiative received both a nomination in online advertising at the D&AD Awards and a commendation at the 2009 Design Week Awards

10 Carousel by Stink Digital
Stink Digital was commissioned by Tribal DDB to create a piece of filmed content as a new interactive campaign to promote the Philips Cinema microsite. The epic film, with frozen moments of cops and robbers, received a nomination in the 2010 D&AD Award’s digital advertising category

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