National Geographic Channels International is preparing for the global roll out of its Nat Geo Wild channel, which will feature a series of screen idents designed by London consultancy Kemistry.
Nat Geo Wild will launch first in the UK on 1 March, before rolling out to selected platforms in Europe, Israel and South Africa. It is already broadcasting in Hong Kong and Singapore, but Kemistry’s screen branding will be used across all territories, according to consultancy operations director Omar Honigh-Csizmadia.
Kemistry beat Turquoise, Devilfish, Argentinean group Stein Branding and National Geographic’s in-house team to take the project. It is now also developing a series of on-air trails using the channel’s archive of wildlife footage and imagery.
The family of identities are set in scenes within the natural world, including underwater, subterranean, jungle and river environments. Each scene is then interrupted by an explosive burst of ‘3D multiples’, which reveal the Nat Geo Wild ‘camouflage’ logo. Each ident will comprise of an eight-to-ten-second sequence.
Nat Geo Wild will show dedicated wildlife programming 18 hours a day, initially reaching 12 million homes in the UK via Sky and NTL Telewest.