Land Rover goes Green

Ford unveiled an environmentally friendly Land Rover LRX concept at the North American International Auto Show, which opened in Detroit yesterday (13 January).

Land Rover describes the compact, light three-door LRX as a coupé crossed with a 4×4.

The LRX’s Green credentials include a diesel-hybrid engine and the use of lightweight materials. The glass side windows have been replaced with polycarbonate, while the compact bonnet allows reduced drag to improve fuel efficiency.

Unlike other Land Rover models, the car features an eco-mode for lower emissions during urban driving.

Designed entirely in-house, LRX is the first new Land Rover to be revealed since Gerry McGovern became the company’s design director last April.

‘LRX has a highly desirable identity and the design alludes strongly to its capability, while clearly underlining our forward-looking philosophy – it’s a Land Rover that would be comfortable on Bond Street or Fifth Avenue, but wouldn’t flinch at getting its wheels dirty,’ says McGovern.

Land Rover is rumoured to be considering adding back doors if the car goes into production.

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