Liverpool John Lennon Airport branding takes off
Liverpool John Lennon Airport will officially unveil its £1.6m design and branding enhancements tomorrow, designed by Broome Jenkins.
Funded by the North West Regional Development Agency, the Air Portal Initiative is intended to create a ‘positive first impression’ for visitors to Liverpool, particularly during its reign as European Capital of Culture this year.
Broome Jenkins managed the project and designed the Liverpool 08-branded seating areas in the airport.
Broome Jenkins commissioned illustrator John McFaul to create a 300m-long mural for the airport, column wraps for the baggage hall and seven shuttle-bus wraps.
The consultancy also contracted River Media to create a welcome video that will appear on plasma screens installed in the shuttle buses.
These elements will be unveiled ahead of the opening ceremony for the Capital of Culture, which takes place next weekend.
Now here’s a question. Liverpool Airport is key to our Liverpool’s growth, in fact it in an integral part of commerce throughout the North West, so my question is this, why did the job to re-develop the brand and its internal space go to a south coast agency? Broome Jenkins are a great team with a proven track record in their field, but there are also agencies within the city of Liverpool who also have international award winning work that I’m sure would have offered a truly exceptional service. Its another blow to the growth of the Liverpool creative sector that is finding it tough to change the current mindset that if you want good work, then look elsewhere. In these times of economic uncertainty, we should be investing back into Liverpool. As with any business, growth is only obtainable by re-investment, and Liverpool is no different.
M.W.