London conference tackles Indian market

Design groups wanting to learn more about opportunities for business in India will get to hear from those who have already dipped their toe in the market at a conference in London today.

The Asian tiger is one of the world’s fastest-growing economies, whose growth in sectors such as information technology has been matched by a parallel boom in construction.

Delegates at the Building World Class Cities in India conference will get an overview of upcoming construction projects and information on local business practices.

Groups from the property world including Arup, Benoy and JCB will share their experiences of the Indian market.

‘India is a stimulating market for architects and designers, and a fitting place for British companies to realise interesting and innovative urban design,’ says Simon Bee, executive director of international architect Benoy.

With limited opportunities for growth in the mature UK and European markets, many design firms have already turned their attention east.

Among those ramping up their business in India is Start Creative, which has been working in the country for the past 18 months and is now looking to set up an office there.

Start has worked with Indian firms to develop their brands, as well as on digital strategy, says managing director Mike Curtis.

India is not necessarily the easiest place to work – its sheer size and numerous states can make it difficult to work nationally, he adds.

The conference is organised by UK Trade and Investment and takes place at the Foreign and Commonwealth Office.

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