New labelling system for drinks proposed

Designers will need to consider packing more information on to alcoholic drinks labels, under new proposals to force supermarkets to put their identity on the alcohol they sell.

The move comes in an attempt to combat binge drinking caused by aggressive discounting by the big retailers.

According to reports in The Daily Telegraph today, the new labels would form part of the Government’s strategy on binge drinking, which would enable police to track where under-age drinkers buy their alcohol. This could result in supermarkets being penalised for selling cheap alcohol.

A Home Office spokesman told the newspaper that it was looking at the labelling system along with other measures to tackle the harm alcohol can cause.

The news comes as the Government could make food companies use a single labelling policy across the board if they do not agree to it voluntarily. Several manufacturers have rejected the Food Standards Agency’s traffic light colour-coded system.

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