Bleach creates Big Chill festival branding

Graphic design consultancy Bleach has created the branding and identity for the 2009 Big Chill music festival.

In response to the design brief, Bleach commissioned 32 illustrators to each contribute a design as part of the festival’s branding.

Bleach creative director Matthew Darcy Hunt says, ‘We could have a campaign that people will never tire of, because no two ads, posters or flyers will ever be the same.’

Bleach used quotes from an online survey taken after the 2008 festival that asked ‘Big Chillers’ what the festival represented to them. The Big Chill and Bleach then selected some of the responses, including ‘a freak-filled wonderland’ (realised in an illustration by Jean Jullien, pictured), to give to the illustrators as a starting point for their designs.

The branding will be rolled out nationwide before the festival begins in August, and will appear on its website, signage, tickets and posters.

Hunt explains that for many years The Big Chill had used photographs of Eastnor Castle, where the festival is held, on its communications. ‘Although these were fine, they lacked personality,’ he explains. ‘We needed to give The Big Chill back its personality through its visual communications.’

The London-based design consultancy started work with The Big Chill in July 2008, and launched the first part of the festival’s branding last December.