French arthouse cinema Ciné Lumière reopens in London today, following an £800 000 interior refresh and a French New Wave-inspired campaign by Intro.
Burrell Foley Fischer LLP Architects and Urban Designers have reinstated the Art Deco interior and made the venue accessible to disabled users for the first time.
Intro was appointed to the project following a five-way creative competitive pitch in November, when it was asked to address a brief to create a ‘French, chic, trendy, dynamic and welcoming’ cinema experience, by the client, Institut Français.
Designer Julian House led the project, taking inspiration from French New Wave cinema of the 1950s and 1960s, looking at film-makers such as Jean-Luc Godard.
The image will be used in a localised poster campaign, postcards and invitations to today’s launch event.
The strapline is a quote by French filmmaker Francois Truffaut, ‘The film of tomorrow will be an act of love.’
French actress Catherine Deneuve will attend the reopening today, initiating three days of French arthouse film previews.
See http://www.institut-francais.org.uk for further details.