Digit develops Directgov touchpoints

The Government’s public services website Directgov is looking to develop a raft of digital touch points based on emerging technology, and has appointed Digit to a long-term project.

The WPP-owned consultancy, rostered to the COI since May 2008, won a pitch at the end of last year against several consultancies including Poke, according to a COI spokeswoman.

Digit has been appointed initially to handle the digital and interactive aspects of the Directgov campaign, which launched last week.

Digit will be promoting Directgov’s services through a number of platforms, including blogs, iPhones, Transvision screens and widgets, says the spokeswoman. She adds that Directgov is looking to engage with communities by providing the ‘right kind of information in easy-to-use formats’. It sees opportunities around social networking.

Directgov is the Government’s flagship digital service that consolidates public services into one site. The intention behind this month’s campaign is to increase the number of website users by promoting its range of services and content.

The creative for the current campaign started life with an internal communications project devised by Bostock & Pollitt.