Lateral solves Agatha Christie Web brief

London-based digital consultancy Lateral has redesigned the official Agatha Christie website for entertainment company Chorion, which holds the rights to the crime writer ‘brand’.

Lateral came through two rounds of a three-way competitive pitch to win the appointment last May.

The consultancy was briefed to create a community-based site,, that could be driven by what Lateral creative director Simon Crab calls ‘super fans’.

The site, which goes live this week, offers Christie paraphernalia across book, audio book, e-book, film and play formats, as well as games and merchandising.

Crab says Chorion wanted to reach a global audience over a broader age range.

‘[Agatha Christie] has a huge pre-teen and over-60 audience, as well as a big foreign audience. In Japan and India there are a lot of small fan sites. Chorion wanted to be involved in that,’ says Crab.

The site offers news, discussion forums, blogs, event listings and e-commerce.

‘The core part is the discussion forum,’ says Crab. ‘It’s not written from a Chorion or Agatha Christie point of view; the super fans contribute articles and drive their own traffic.’

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