The La Cie Coo Key and La Cie Whiz Key are made from a ‘sturdy metal’ and the handle and stick run flush with each other to resemble the shape of a key.
‘I’m surprised that no one thought of it before. The simplicity speaks for itself,’ says Edouard Doutriaux, La Cie UK manager. ‘It has added value to the project without showing off.’
The products are the result of ‘free and open discussion’ between the design group and the company, which claims the gold SIP connectors are waterproof and scratch resistant. Each stick offers 32GB of storage and a further 4GB online, which is encrypted and stored securely.
La Cie, which worked with Philippe Starck last year on a range of hard drives, has a ‘long relationship with designers’, says Doutriaux, and looks to ‘integrate design with products’.
Available in 4GB, 8GB, 16GB and 32GB, the Coo Key and Whiz Key will retail at £17.90.