Dyson claims the product (pictured) infringes the overall design of its first cylinder vacuum, the DC02, which launched in 1995.
‘Vax’s Chinese owners have flagrantly copied a Dyson design,’ says Dyson founder James Dyson. ‘We defend our intellectual property and design rights, protecting our inventions and setting a precedent on behalf of other designers. After all, plagiarism is a form of theft.’
‘This instance is about the overall look of the product, which we feel is too close to our design,’ says a Dyson spokeswoman.
Dyson is expecting to receive a court date in March, possibly for autumn.
Vax says in a statement, ‘Vax’s solicitors have analysed the case and advised Vax that Vax has a good case and does not infringe Dyson’s rights. Vax will be vigorously defending the case and is confident of victory. Vax is surprised to be accused of flagrant copying by Dyson. Although copying is technically not a relevant legal issue in the court action Dyson has launched, the fact is that Vax did not copy Dyson. The Vax product was independently designed by British designers at its headquarters in Droitwich Spa UK. Vax has no need to copy anyone.’
Four years ago, Dyson won a claim against Qualtex for selling vacuum cleaner parts that infringed Dyson’s design rights.