The company, which provides business information to 25 000 customers, wanted the new brand ‘to encourage broader access to customer information’.
Creditsafe business development director David Knowles says, ‘our offer has been developing and we needed to get that message over to a specialist audience.’
The tagline is designed to suggest that business information is not just for a ‘select few’, according to Heavenly managing partner John Rhys, who says, ‘We felt that the product has more uses than just credit-checking. It provides business information for an entire organisation.’
In a bid to be ‘upfront and engaging’, Rhys says the new look and feel is ‘in your face’ and stands out from ‘reserved and predictable competitors.’
A gradual roll-out is planned ahead of a major launch in spring, as the new brand is communicated through a website, ads and marketing materials also designed by Heavenly.