A Peugeot spokesman confirms ‘a massive product offensive’ is planned which will see up to 14 new car designs unveiled by the end of 2014.
The refreshed logo, which the spokesman says was developed in-house and drops the previous blue-flag background, will appear on all new models and is to roll out across global communications, taking effect at UK dealerships from November, Peugeot says.
Peugeot says that the styling of its models will change, informed by the SR1 concept car which launches at the Geneva Motor show later this year and is described as a ‘stronger, more extreme and pure expression of the Peugeot style of tomorrow’.
It has also been confirmed that the manufacturer’s BB1 concept, unveiled last November, ‘is going ahead’, and plans are being made ‘to make its production viable’, the spokesman says.
The Peugeot RCZ sports coupe will be the first car to carry the new branding when it launches in May.