Peugeot rebrands for 200th anniversary

Peugeot has rebranded in celebration of its 200th anniversary, evolving its lion marque and adding the tagline ‘motion and emotion’ ahead of a series of car launches.

A Peugeot spokesman confirms ‘a massive product offensive’ is planned which will see up to 14 new car designs unveiled by the end of 2014.

The refreshed logo, which the spokesman says was developed in-house and drops the previous blue-flag background, will appear on all new models and is to roll out across global communications, taking effect at UK dealerships from November, Peugeot says.

Peugeot says that the styling of its models will change, informed by the SR1 concept car which launches at the Geneva Motor show later this year and is described as a ‘stronger, more extreme and pure expression of the Peugeot style of tomorrow’.

It has also been confirmed that the manufacturer’s BB1 concept, unveiled last November, ‘is going ahead’, and plans are being made ‘to make its production viable’, the spokesman says.

The Peugeot RCZ sports coupe will be the first car to carry the new branding when it launches in May.

Hide Comments (16)Show Comments (16)
  • Ashley November 30, -0001 at 12:00 am

    Whilst i believe ‘in-house teams’ can produce some fantastic work for companies, for a company as big as Peugeot and with just the one brand logo, that is a example of terrible creative work and shows another example of another big-corporate organisation not understanding the thought process and development of producing an engaging and appealing logo.

  • John Slater / November 30, -0001 at 12:00 am

    Is it a bear, is it a wolf, is it a jaguar on hind legs or a man in a silly rigid bear suit?

    Either way, the key rings will surely make a useful bottle opener!!

  • darshan chudasama November 30, -0001 at 12:00 am

    i could make a logo for them it would save them a lot of money

  • Tony November 30, -0001 at 12:00 am

    I have to agree with anon, that lion is the least appealing and emotive rendering they have ever used. With the heritage that Peugeot has (graphically) this is inexcusable.

  • Charlotte Delmonte November 30, -0001 at 12:00 am

    Looks more like a pussycat than a lion

  • Emlyn November 30, -0001 at 12:00 am

    Is it the cowardly lion from wizard of Oz? That is a really poor attempt at a rebrand and they could have done so much more with it! “sthick em up sthick em uuuup”

  • Damian November 30, -0001 at 12:00 am

    It’s ManBearPig!

  • Kwei November 30, -0001 at 12:00 am

    It looks mummified…

  • pat November 30, -0001 at 12:00 am

    Aaaarrrgh – it’s the Frankenstei-lion – It’s coming to get me!!!!!!!!!!!!!!!!!!!!!!!

  • Andrew Williams November 30, -0001 at 12:00 am

    Very poor – a reductive approach to the famous Lion mark, is it still a Lion? It’s just too abstracted and as for the typeface – mediocre, lightweight, generic.

    As an owner of a few classic Peugeots over the years I could have happily dipped into my parts bin and found something stronger – the classic Peugeot typeface has strength, definition and pedigree that few can match, the Lion embodied strength and the suggestion of hidden power – the latest offering appears to be a melted version of the past, much like many of their recent product offerings!

  • Simon Taylor November 30, -0001 at 12:00 am

    Nearly as bad a re-draw as the Man Yoo red devil. How does stuff like this get through?

  • edwin November 30, -0001 at 12:00 am

    he last redesign of the peugeot brand was okay and hapily still present, but this new 3D render is really a useless excercise – it does not add anything to the brand. it would be best to judge though on a car; the print version definitely should not be used like this. also, the logo type is way too fragile compared to the emblem. it makes the whole feel unbalanced and unprofessional… with all respect though!

  • Neville Wills November 30, -0001 at 12:00 am

    Nice try – fail

  • Marc Swarbrick November 30, -0001 at 12:00 am

    I think they’ve tried to take cues from Vauxhall’s 2008 rebrand, except instead of looking strong and dynamic, it looks more like the “in-house team” has just discovered PS’s ‘find edges’ and ‘smart blur’ filters.

  • chantal colson November 30, -0001 at 12:00 am

    Just not right!

  • Lee November 30, -0001 at 12:00 am

    Can anyone tell me what the typeface is called please?
    Where can i get it from?

    Thank you

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