Premm Design works on City of London Festival identity

Premm Design has developed the identity for this year’s City of London Festival.

Inaugurated in 1963, the City of London Festival runs in the summer and offers a programme of music, visual arts, film, walks and talks – much of it free to the public.

This year the festival will open on 21 June in the Guildhall Old Library and feature music from the Portuguesespeaking world and a celebration of bees.

The consultancy has worked with the festival on-and-off since 1993, according to director Martin Premm-Jones. During this period it has worked on developing the identity and collateral to promote the festival.

Premm-Jones says, ‘The identity in its current form has been around for about five or six years, and it was becoming difficult to apply in a consistent way. We wanted the redesigned marque to have improved consistency.’

He adds that the new identity will be applied online to a website, and also in print and other materials that Premm is working on. It will be applied to a booking brochure, set to be released in March, that Premm-Jones says will emphasise the ‘accessibility of the festival’.