Premm Design has developed the identity for this year’s City of London Festival.
Inaugurated in 1963, the City of London Festival runs in the summer and offers a programme of music, visual arts, film, walks and talks – much of it free to the public.
This year the festival will open on 21 June in the Guildhall Old Library and feature music from the Portuguesespeaking world and a celebration of bees.
The consultancy has worked with the festival on-and-off since 1993, according to director Martin Premm-Jones. During this period it has worked on developing the identity and collateral to promote the festival.
Premm-Jones says, ‘The identity in its current form has been around for about five or six years, and it was becoming difficult to apply in a consistent way. We wanted the redesigned marque to have improved consistency.’
He adds that the new identity will be applied online to a website, and also in print and other materials that Premm is working on. It will be applied to a booking brochure, set to be released in March, that Premm-Jones says will emphasise the ‘accessibility of the festival’.