Thompson Brand Partners is developing a brand for Illuminating Hadrian’s Wall – a project which will light up the 135km-long route of Hadrian’s Wall National Trail in the North of England.
The event, to be held on 13 March, will see 500 individual points of light placed gradually along the route of the wall. The first light will start at Wallsend in the North East, and the lights will then make their way along the wall to Bownessin-Solway in Cumbria over the course of an hour.
Leeds-based Thompson Brand Partners was appointed to the work by Hadrian’s Wall Heritage following a tender in December 2009, according to partner Phil Dean. He says the consultancy was tasked with creating a brand which would ‘have cultural credibility but not alienate people’.
Dean says, ‘The project has lot of arts stakeholders, but also has to be quite populist and not too dry – it was important to strike that balance.’
He adds, ‘This is a truly once-in-a-lifetime event and it is very exciting for us to be appointed to create a brand identity for such an iconic landmark.’
Linda Tuttiett, chief executive of Hadrian’s Wall Heritage, says, ‘We wanted to do something reallyextraordinary to bring to life this historic landmark and celebrate the landscape of Hadrian’s Wall country.’
The identity is to be used on online and print campaign materials to support the event.