The office will be headed by Vivid senior partner David Nash, assisted by Vivid associate Adam James Morecroft. Both are fluent German speakers.
Vivid’s Cologne office will service its new German client, an as-yet-unnamed chain of retail outlets. Its brief for the client is to bring the franchise outlets back in line with the group’s brand guidelines, and to improve its Web marketing strategy.
‘This new client is the main reason for Vivid expanding to Germany, but having an office there will also make us more accessible to our growing number of intercontinental clients,’ says Morecroft.
The consultancy is looking to hire two German designers for the new office. They will report to the creative director of Vivid London, Neil Evans. Vivid stipulates that the two designers should be ‘competent’ English speakers.
Morecroft and Nash will each spend two weeks a month at the office, which opens officially on 5 February.