Perhaps unfairly, the idea of eco-fashion still conjures up images Levellers-loving crusty types sporting hemp shoes and earrings crafted of fairy dust, acid flashbacks and Somerset dew.
However, things have moved on. Tomorrow the Marte Live eco-fashion showcase will open in London’s Chiswick and Camden, at Eco-Age and Traid respectively.
Marte Live is run by the Italian arts organisation of the same name, and will see designers including Leda Mazzariello, Ugo Masini, and Mariagrazia showing their wares, and there’s not a tie-dye waistcoat in sight.
TRAID, the fashion recycling charity, will be promoting ethical fashion at MArtelive and showcasing winning recycled designs in its flagship Camden store.
Enedina Columbano, head of retail at Traid says, ‘Traid second hand and Traid remade offers people who love fashion but hate its impact an alternative and sustainable way to buy clothes.
‘We are very excited to take part in Marte Live and can’t wait to see the innovation and creativity which we know will go into everyone’s pieces.’
Silvia De Vincentiis, who runs Marte Live’s eco-design and fashion recycling projects, adds, ‘As organizer of Marte Live eco-division, I am proud and excited to involve such great actors on the international sustainable scene sharing the same values about sensitivity to nature and ecological sustainability in art.’
Marte Live runs from 1-7 February, at Eco-Age, 213 Chiswick High Road, London W4 and at Traid, 154 Camden High Street, London, NW1.