‘I Don’t Know Where I’m Going But I Want To Be There: The Expanding Field of Graphic Design 1900-2020,’ shouts the monochrome typographic cover of a new book in the discipline.
Exploring progression of what it considered to be a ‘craft-based and highly cultural’ industry until the 1990s, the book – produced by Dutch publisher BIS – looks at global examples of what it sees in the 21st century as a ‘highly cultural democratised discipline at the centre of arts and media.’
We do get quite a few graphics books and some seem quite muddled but there is order here, which is welcome, with strong and plentiful examples.
The full page Jack Kerouac, On The Road quotes interspersed through the introductory section – presumably to suggest lineage and transition – are a bit much though, and slightly incongruous to one of the main points made by author Mieke Gerritzen.
‘The new generation of professional artists and designers has grown up with internet, mobile telephones and virtual worlds. Today’s professionals create their own context and do not, by definition, aspire to connect with the established cultural elite such as museums,’ writes Gerritzen.
Gerritzen – also director of the Graphic Design Museum in Breda – is credited as initiator of the book which includes contributions from designer and writer Sophie Krier, Julian Bittiner designer and design writer who asks ‘Does money manipulate design?’, and Annelys de Vet who looks at ‘New Designers Application for 2010-2020.’
An accompanying exhibition at the Design Museum in Breda runs until 29 May.