Underscore has created three iterations of a visual identity for the Kent town having won a five-way pitch organised by Thanet Council in October 2010. It began work on the project the following month.
Three different options for the identity include variations on black-and-white and colour typographies, ‘The original seaside’ strapline and examples of how the identity will appear on promotional materials.
The iterations can be seen on http://www.thisismargate.co.uk/culture/this-is-margate-toolkit.aspx and voting is open until 4 February. The final identity is set to roll out in March.
A spokeswoman for Thanet Council says, ‘We briefed [Underscore] to create a toolkit to promote Margate. We gave them a massive amount of information about Margate and its key renovation projects.’
Alongside the new strapline, typography, logo and colour palette, the ‘toolkit’ will include historical and current photographs of Margate and facts about the town.
The identity will appear across all online and printed marketing materials, signage and street furniture.
Underscore was unavailable for comment at the time of going to press.