Shaw & Skerm works on Mind charity event materials

Consultancy Shaw & Skerm is working on events promotional material for mental health charity Mind and has developed the tagline Move Your Mind, for fundraising events.


The consultancy was appointed to the work just before Christmas following a three-way pitch, according to co-founder Paul Skerm.

Shaw & Skerm has been tasked to develop promotional materials for Mind’s fundraising events, which include sponsored runs, the Three Peak Challenge and the Night Rider and Pedal to Paris Bike races – materials for which launch this week (pictured).

Skerm says, ‘We have created a suite of graphics flexible enough to work across different media, including online and offline.’ He adds that the Move Your Mind strapline ‘centres on the fact that exercise lifts spirits and boosts energy, helping to keep your mind healthy’.

Promotional materials for different events will roll out throughout the year, as part of an ongoing contract.

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