The ride of your life

At best a journey on London Underground can be an efficient way of getting from A to B, at worst, it can be a not-so-private hell, full of delays, cramped conditions and body odour.

But Smile for London, an initiative by creative team Meme Partnership that launches tomorrow, aims to bring a bit of digital art to the commuter’s day by screening short films across the Tube network.

Balloon by Liam Brazier, Top 50 Submission
Balloon by Liam Brazier, Top 50 Submission

Artists and film makers such as Aardman Animation, Saam Farahmanh and Stuart Pearson Wright have been invited to create silent 20 second-long films for the project. A bundle of outside submissions have also been selected to take their place on the tube by a panel including Neville Brody and Shane Walter from Onedotzero.

The project aims to promote young talent and introduce diverse forms of creativity to public spaces and has been a year in the making.

The film shorts will be on display at the Museum of London and on digital screens on London Underground stations including Liverpool Street, Oxford Circus, Euston, Piccadilly Circus, Victoria and Waterloo from 17 – 28 January.

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  • Kathryn Hughes November 30, -0001 at 12:00 am

    nice idea, creative too. but wouldn’t it be better to point some design thinking and horse power at the real issues that can make a journey on London Underground a not-so-private hell? to use design to solve some of the problems instead of trying to gloss over or distract people’s attention away from the unpleasant experience? … don’t worry, just look at this and it will all feel better soon.

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