At best a journey on London Underground can be an efficient way of getting from A to B, at worst, it can be a not-so-private hell, full of delays, cramped conditions and body odour.
But Smile for London, an initiative by creative team Meme Partnership that launches tomorrow, aims to bring a bit of digital art to the commuter’s day by screening short films across the Tube network.
Artists and film makers such as Aardman Animation, Saam Farahmanh and Stuart Pearson Wright have been invited to create silent 20 second-long films for the project. A bundle of outside submissions have also been selected to take their place on the tube by a panel including Neville Brody and Shane Walter from Onedotzero.
The project aims to promote young talent and introduce diverse forms of creativity to public spaces and has been a year in the making.
The film shorts will be on display at the Museum of London and on digital screens on London Underground stations including Liverpool Street, Oxford Circus, Euston, Piccadilly Circus, Victoria and Waterloo from 17 – 28 January.