Just like everything else in Las Vegas, the International Consumer Electronics Show is colossally proportioned.
Around 2 500 of the worlds biggest technology companies are coming together to showcase and showoff new products.
A keynote address has already come from Microsoft chief executive Steve Balmer – who announced the Windows Phone 7 will be updated. Samsung manager Boo-Keun Yoon, Ford president Alan Mulally, WPP chief executive Sir Martin Sorrell are still to take to the stage and Audi chairman Rupert Stadler will open proceedings today at 11.00 (PST) with a delivery on the future of Audi and its relationship between consumer technology and automotive markets.
Sony has shown its hand early, unveiling 3D prototypes, including a device called Headman, a camcorder which is worn, effectively as wrap around glasses, with a lens for each eye. Dual image sensors and dual processors record and display in HD 3D, creating an illusion of depth. A new generation of cameras laptops and TVs were also unveiled by the company.
Scores of new tablet based computers with an emphasis on mobility are drawing the biggest focus at the event which runs until Sunday, although hands on tech purveyors are suggesting that many fall short of the ipad.
This Motorola Xoom, unveiled last night, has been creating a bit of a buzz though.
The 2011 International Consumer Electronics Show runs until 9 January at various locations in Las Vegas, US.