A new identity for Olympia

Kent Lyons has rebranded exhibition centre Olympia London, which has recently undergone a £30m redevelopment of its venues.

The new Olympia identity
The new Olympia identity

Olympia London has a history stretching back over 125 years and combines Victorian architecture with contemporary facilities.

Logo colours
Identity colour palette

The overhaul has allowed its seven venues to be connected for the first time, prompting a rebrand.

Olympia Grand
Olympia Grand entrance

Kent Lyons, which has worked with Olympia in the past, was tasked with creating ‘a fresh, new identity for Olympia to include a logo, typeface and revitalised colour palette,’ according to consultancy partner Noel Lyons.

New colour palette
New colour palette

The logo is the ‘centre-piece’ of the new identity and ‘references the architecture of the Olympia Grand’ says Lyons.

Pictograms
Pictograms

While the consultancy has tried to make the identity ‘elegant, stylish, refined and assured’ the associated imagery is ‘light, fresh and impactful’ Lyons says.

Seven venues are now linked up at Olympia London
Seven venues are now linked up at Olympia London

Kent Lyons has overseen all art direction and photography, and designed printed collateral, including brochures, posters, leaflets and stationery, as well as wayfinding and signage. 

New typeface
New typeface

A suite of illustrations has been created and handed over to Olympia for use on posters and communications.

Hide Comments (1)Show Comments (1)
Comments
  • Tom Lambregts November 30, -0001 at 12:00 am

    This was an incredible project to work on. As head of marketing at Olympia London, I would like to thank everyone at KentLyons for their utterly exceptional effort; but especially creative director Jon Cefai, who’s talent, vision and dedication brought it all together.

  • Post a comment

Latest articles

What we loved at Milan Design Week 2018

From a fully functional American diner through to Google’s unnerving house showing how technology has taken over our lives, we round up our favourites from this year’s Italian design festival.