Olympia London has a history stretching back over 125 years and combines Victorian architecture with contemporary facilities.
The overhaul has allowed its seven venues to be connected for the first time, prompting a rebrand.
Kent Lyons, which has worked with Olympia in the past, was tasked with creating ‘a fresh, new identity for Olympia to include a logo, typeface and revitalised colour palette,’ according to consultancy partner Noel Lyons.
The logo is the ‘centre-piece’ of the new identity and ‘references the architecture of the Olympia Grand’ says Lyons.
While the consultancy has tried to make the identity ‘elegant, stylish, refined and assured’ the associated imagery is ‘light, fresh and impactful’ Lyons says.
Kent Lyons has overseen all art direction and photography, and designed printed collateral, including brochures, posters, leaflets and stationery, as well as wayfinding and signage.
A suite of illustrations has been created and handed over to Olympia for use on posters and communications.