Block Workout is an initiative developed by former gang member Boost, based on fitness routines in Brockwell Park.
Boost says, ‘Block Workout is more than a workout, it’s a lifestyle, applying the same mentality from training, into your workplaces, studies and ventures.’
A set of 150 posters promoting the initiative have been developed by The Champion Agency’s benevolent arm Champion, which Boost will sign and give to all Block Workout entrants.
Champion Agency creative director Scott Leonard says, ‘The posters purposely reference the graphical art of Emory Douglas [minister of culture for the Black Panther Party], who was a prolific designer, seldom celebrated by the traditional design fraternity, possibly because of his political views. Like Boost and his Block Workout, Douglas’ work mobilised revolution and created positive change and seemed like a great starting point.’
Leonard says after writing the Block Power headline, ‘We looked to stick to the integrity of the movement we emulated, that operated from the street.’
The final designs comprise a photocopied lower part of the poster, and a stenciled headline, which has been given a unique colour treatment and style.
It also includes the tag-line Rep Out or Step Out ‘which is important to Boost as he screams it a lot during the sessions, so we included that,’ says Scott.
The tower block illustrations are of blocks visible from Brockwell Park where the group trains, and the iconic Black Panther symbol of a singular fist has become two fists, ‘symbolising how Block Workout unites those from all faiths, races and even gangs,’ says Leonard.
The posters have been created by Benjamin Wachenje, who worked on illustration and type, David Bushay, who worked on graphic design, and Scott Leonard, who worked on creative direction.
Block Workout takes place at Brockwell Park, 26 January, from 10-3pm, entry is free, and so is the poster.