News in brief round-up

Our weekly round-up of news in brief.

SunMagic

Osborne Pike has created a new visual identity and packaging designs for the Sunmagic juice brand. The new look aims to develop the ‘taste of the sun’ theme, according to the consultancy, using a sun-bleached timber beach-hut look and placing the Sunmagic logo within a sunshine graphic. The designs launched in Tesco this month.

999 Cardio Tennis

999 Design has designed a new visual identity for Cardio Tennis, a Lawn Tennis Association-run hour-long tennis based fitness class. The branding is shown across materials including posters, leaflets, flyers and large format banners, alongside a range of branded clothing for tennis coaches and fitness instructors. According to 999, the identity is ‘fresh and dynamic, with bold simplicity’, aiming to challenge perceptions of tennis as an elitist, exclusive sport.

The Contemporary Art Society has opened a new public space in London’s Clerkenwell, with interiors designed by architecture practice Carmody Groarke. The space houses the society’s offices and space for displaying artwork, public events and seminars. The inaugural artist showing at the space is the 2012 Turner Prize winner Elizabeth Price.

Neom

Sheridan & Co has designed a branded retail space for organic home fragrance and body care brand Neom Luxury Organics at Heal’s flagship store in central London. The space uses a backdrop featuring botanic illustrations, alongside a black border and halo lighting. The product collections are divided into sections for Home and Body, with individual Home candles from the collection displayed in glass bell jars to showcase their fragrances.

MET Studio has been appointed to create the exhibition design for the Environmental Education Centre at the new Sludge Treatment Facility in Tuen Mun, Hong Kong. The consultancy will work with contractor Hypsos Leisure Asia Ltd on the project, which will include the formation of an interactive exhibition gallery, a lecture theatre, multi-purpose hall, café, indoor heated pools, gardens, and a specially created eco-habitat for water birds.

Frost has appointed Anthony Donovan as creative director. Founder and chief executive Vince Frost will now take on the role of executive creative director. Donovan was previously Frost’s design director, before leaving the consultancy in 2010. He rejoins from Moon.

McBess
 

Illustrator McBess has collaborated with music subscription service Deezer to create a promotional animation and imagery. According to Deezer, the predominantly black and white illustrations are inspired ‘by everyday life, by music and musical instruments that are re-modeled and contorted to create a distinctive Deezer microcosm.’

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