Shopping centres Lakeside and Trafford Centre to carry new Intu branding

Landor has rebranded shopping centre network Capital Shopping Centres (CSC) as Intu Properties.

Intu logo
Intu logo

CSC owns centres including Essex’s Lakeside and Manchester’s Trafford Centre.

The £7million year-long rebranding project will see the new Intu name become a prefix, for instance the Intu Trafford Centre. The new name arrives just over two years since the company was rebranded CSC after a demerger from Liberty International.

The rebrand will see all 12 CSC shopping centres renamed, aiming to create a more effective consumer-facing brand when the name change comes into force next month.

Intu logo as used on individual shopping centres
Intu logo as used on individual shopping centres

From May this year the new branding and visual identity will be rolled out across the centres’ signage and consumer-facing materials.

The exercise will also see changes to the centres’ interiors.

David Fischel, CSC chief executive, says, ‘We are investing £25million in digital infrastructure, an eCommerce website and a new brand.’

The wider £25 million project also sees the launch of the new website in April this year, a platform that will aggregate the fashion retailer websites and allow customers to shop as though they were in a mall.

CSC says £7milllion of the project will go towards rolling out the identity, including physical changes at the centres and the employee engagement programme, while £8million will be used to install a fibre-optic network in every centre to give customers free broadband access. The remaining £10million will be spent on developing the new website.

Latest articles


Michael Wolff: “Why all the poor logos?”

Michael Wolff scrutinises recent logos which he believes have fallen short and offer little more than “visual nonsense” as he assesses where they’ve gone wrong and how they could have been designed differently.


Offset Sheffield: 5 talks to catch

Design conference Offset has been going since 2008, taking over Dublin for three days a year with inspirational, educational and amusing talks from an array of well-known and up-and-coming designers. Having started up a London festival last year, it hits Sheffield for the first time in 2016, and will feature 60 speakers across two stages. We’ve put together a handful of must-see talks.