Studio Output brands Launcher startup initiative

Studio Output has developed a new identity and campaign for Launcher, a new programme that offers Government-backed loans with training and mentorships for young entrepreneurs.

Launcher identity
Launcher identity

The Launcher programme has been developed by Doug Richard, a former panellist on Dragons’ Den, and was launched by Prime Minister David Cameron this month.

Operated by Richard’s School for Startups, launcher is open to new business owners aged between 18 and 30.

Studio Output developed an identity for Launcher, which incorporates the existing School for Startups branding.

Launcher website
Launcher website

Using the strapline ‘Rocket fuel for young businesses’, it also features the ‘A’ in Launcher rendered as a rocket taking off.

Rob Coke, creative director at Studio Output, says, ‘We wanted to create a brand with standout in the business loans marketplace, which communicates that this fantastic package of support is available for all, whatever industry you’re in, or business idea you have.’

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