American Airlines staff reject tail fin proposal

Following a merger between American Airlines and US Airlines, staff at the newly formed American Airlines Group have rejected plans to reinstate the American Airlines identity developed by Massimo Vignelli in 1967 as a tail fin livery for the entire fleet.

The Vignelli identity was only replaced in January 2013 as part of a rebrand of American Airlines by Futurebrand.

American Airlines Group says more than 60,000 staff across the company voted, with 52 per cent opting to keep the new design rather then reverting to the Vignelli option.

Chief executive of the American Airlines Group Doug Parker made the decision to allow staff to decide  on the fate of around 1,500 tail fins.

Parker is reported to have said that while repainting the entire plane would have been too costly, the employees could chose the tail-fin design.

This could have resulted in a composite design with two logos appearing on the same plane. 

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  • Mary Thorp November 30, -0001 at 12:00 am

    I vote for Vignelli design. I think the new one is pathetic & not up to speed with AA’s reputation or intention as a leader in the market. Pitiful!

  • Jonathan Escobar November 30, -0001 at 12:00 am

    I vote to keep the flag, it is a great combination of AA and US Airlines and will really reflect the merging.

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