Pan-European bank Liberum conducts research for corporate clients and one of its main touchpoints is the Research Note.
For the rebranding project, Bibliothèque created a data design system for the Research Note and aligned this with the new branding.
Bibliothèque founding partner Tim Beard says, ‘What Liberum does is unpick hidden stories and articulate complicated information quite simply.’
The consultancy redesigned the Research Note to increase clarity and bring in a better hierarchy.
It created new systems and visual language for the company, which have been translated into templates for all research for communications.
Bibliothèque also worked alongside data design consultancy After The Flood to take the Research Note on to digital platforms, with this set to launch later this year.
For the identity, Beard says the consultancy aimed to create something ‘refined, elegant and modern’. One of the main drivers for the rebrand had been to align Liberum better with new platforms and technologies.
The identity also aims to articulate Libarum’s offer. Beard says, ‘The colour and chopping of the type reflects the cut-through of what Liberum does with data.’
The new identity is being extended to all other touchpoints, including website, corporate reports, stationery, signage and social media platforms.