The consultancy created the original Generation Press branding around four years ago, and has now moved the designs on to reflect the growth of the business, retaining only the logo from the former look.
Michael C Place, Build co-founder and creative director, says, ‘We retained the logo as we think it’s a really strong piece of branding, but everything else is different. They’ve grown up and we’ve grown up’.
Generation Press has expanded its original premises, housed in a 16th century barn in Poynings, near Brighton, to open a second barn with a digital press.
‘Naturally they want to talk about that’, says Place. ‘With the first lot of branding we wanted to show of their prowess and the hefty amount of process involved in what they do, but now they’re more grown-up and confident we stripped everything back and made it more simple.’
The former green colour palette was replaced with blue and black, and a new bespoke typeface, Poynings Stencil, was developed by Colophon Foundry.
Copywriter Nick Asbury worked alongside Build on the project, creating new copy for stationery, printed materials and the new website, which is yet to launch. A holding page can be viewed here.
The stationery and other materials are launching from this week, all using the ‘new, minimal, stripped-back brand style’, says Place.
He adds, ‘Scrub [Generation Press’ owner] and I have a very good relationship and he came to us with a completely blank canvas. We’ve cultured the relationship over a long time and he’s very passionate about what he does.
‘They’re called that because this is the fourth generation of printers there, so ink literally does run in their veins’.