Household creates ‘indulgent’ Dunhill tobacconist

 Household has designed an ‘aspirational’ and ‘indulgent’ retail space for tobacconist Dunhill.

Humidor room
Humidor room

The Tobacconist at 1A St James’s Street in London features a retail area, a master blender’s room and a walk-in humidor.

The master blender’s room features a selection of tobaccos and there are personalised humidors for customers.

Personalised humidors
Personalised humidors

Household says, ‘Purposefully moving away from the formality of old gentleman’s clubs, the design of 1A St James’s blends the ultra-contemporary with heritage to create an aspirational lifestyle hangout, social space and tobacconist.’

Simon Stacey, creative director at Household says, ‘We took the history of [St James’s Street] and what it meant to its gentleman customers as inspiration.’

Master Blender's Room
Master Blender’s Room

Julie Oxberry, managing director at Household, says, ‘In an incredibly competitive retail world, to design opportunities that allow customers to hang out and experience the brand without being overtly sold at can create deeper, more emotional connection with the brand.

‘Therefore, to have transformed what could simply be a tobacconist into an ultra-contemporary hang-out that creates a memorable and evocative customer experience is something we are very proud of.’

Master Blender's Room
Master Blender’s Room

The Tobacconist at 1A St James’s opens in February.

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