Jacob’s Creek rebrands for first time in 38 years

Landor Sydney office has created a new identity for Australian wine producer Jacob’s Creek.

Jacob's Creek

The project is the first rebrand in the company’s history. The Jacob’s Creek identity had previously been unchanged since the wine-maker launched in 1976. The company is now owned by Pernod Ricard.

Landor has introduced a new ‘vine-leaf’ icon, which is used alongside the Jacob’s Creek wordmark.

The icon ‘visually communicates the story behind Jacob’s Creek’, the company says.

The wine-maker says it represents the vineyard that Johann Gramp planted in the Jacob’s Creek area of South Australia in 1847 – which eventually led to the foundation of the Jacob’s Creek brand.

The ‘Gramp & Sons’ identity has been added to the Jacob’s Creek label as a further nod to this heritage.

The new look is set to roll out internationally from March. It will be used on all Jacob’s Creek ranges and packaging, including Classics, Reserves, Sparkling and Cool Harvest ranges.

Lucy Bearman, head of marketing for Jacob’s Creek, says, ‘Our new brand icon will allow us to have a single premium, contemporary look across our whole portfolio and will enhance our connection with modern consumers.’

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  • Brenda November 30, -0001 at 12:00 am

    Great for the Jacobs Creek Brand a favourite of mine especially the Cool Harvest range. Looking forward to the March release

  • Denise Leggett November 30, -0001 at 12:00 am

    Dear Jacob’s Creek, I have just spent the last two weeks watching the tennis & therefore your logo.
    Please bear with me here. Can you please tell me what is missing from these words. Don’t, Can’t, Isn’t, They’re? The answer is a vowel. The apostrophe substitutes the vowel. Now in these word, what is happening? Dogs, Cats, Birds. Here the “s” is showing that the noun is now plural. Here the apostrophe after the “s” is show possession. The dogs’ bone therefore means that the no e belongs to the dog, not that there are two dogs.
    My question, finally is, why is your product name, Jacob is Creek & not Jacobs’ Creek?

  • Denise Leggett November 30, -0001 at 12:00 am

    Dear Lucy, I am emailing in the hope that you can answer a question I have.
    Please bear with me here. Do you know what these words have in common? Dont, can’t, isn’t, they’re. The all have an apostrophe replacing a vowel in the second word. Now, what do these words have in common? Dogs, cats, birds. In these words, the “s” shows that the noun is plural. Now, in this sentence, the “s” has an apostrophe after it, showing possession. The dogs’ bone. It is showing that the dog has a bone, not that there are two dogs.
    If we use these grammar principles & apply it to your company logo, we have Jacob is Creek.
    After watching the tennis for two weeks & constantly seeing you logo on tv, finally I get to my question, why is you product called, Jacob’s Creek instead of Jacobs’ Creek?
    Thank you for you time & patients
    Yours sincerely
    Denise Leggett.

  • Sam Barley November 30, -0001 at 12:00 am

    Denise, I’m not trying to be mean here but if you’re going to lecture someone on grammar I’d suggest getting a grip of it yourself in order to avoid embarrassment…

  • David November 30, -0001 at 12:00 am

    As Sam mentioned, not to be mean but in fact you have it quite wrong.

    ‘s is used as a possesive & a truncation. It is becomes it’s. In your example “dogs’ bone” is actually 2 dogs AND the bone belongs to them. Dog’s bone is what you meant……..

    Sigh

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