The project is the first rebrand in the company’s history. The Jacob’s Creek identity had previously been unchanged since the wine-maker launched in 1976. The company is now owned by Pernod Ricard.
Landor has introduced a new ‘vine-leaf’ icon, which is used alongside the Jacob’s Creek wordmark.
The icon ‘visually communicates the story behind Jacob’s Creek’, the company says.
The wine-maker says it represents the vineyard that Johann Gramp planted in the Jacob’s Creek area of South Australia in 1847 – which eventually led to the foundation of the Jacob’s Creek brand.
The ‘Gramp & Sons’ identity has been added to the Jacob’s Creek label as a further nod to this heritage.
The new look is set to roll out internationally from March. It will be used on all Jacob’s Creek ranges and packaging, including Classics, Reserves, Sparkling and Cool Harvest ranges.
Lucy Bearman, head of marketing for Jacob’s Creek, says, ‘Our new brand icon will allow us to have a single premium, contemporary look across our whole portfolio and will enhance our connection with modern consumers.’