Land Rover to get new identity from Brand Union and Digit

The consultancies were appointed following a six-way pitch and are tasked with creating an identity that will ‘support Land Rover’s ambitions for growth in new international markets’.

The consultancies will also work on a set of brand guidelines for parent company Jaguar Land Rover, ‘to bring further clarity to both of the marques’.

Clare Styles, creative director at Brand Union, says, ‘There is really only a clutch of truly design-led brands, and Land Rover is one of them.

‘Irrefutably it is their commitment to design that has contributed to elevating Land Rover to iconic status.’

Fellow Jaguar Land Rover brand Jaguar launched a new identity in 2012, created by Spark 44.