Wolff Olins overhauls Virgin Media brand

Wolff Olins is rebranding Virgin Media and says the new identity, which launches this week, is the start of further brand work.

The new Virgin Media logo
The new Virgin Media logo

The logo replaces the one designed by Start Judge Gill in 2011 which incorporated the Union flag. 

Wolff Olins says it is ‘working with Virgin Media on a new brand identity of which a new logo is one early visual representation of how this is beginning to manifest itself. You’ll see more of that rolling out in 2014.’

Old logo by Start Judge Gill
Old logo by Start Judge Gill

The redesigned logo has already started to be used on print ads and sees the Union flag and all 3D rendering and flourishes dropped in favour of a more pared-back look.

The electric blue infinity ring which Start JudgeGill introduced to give the identity a ‘lighting effect’ has also been dropped.

Virgin Media
Brand launch image

Wolff Olins has also released this image which it says hints at the fact that Virgin Media’s new branding will not be launched in a ‘standard way’.

Hide Comments (4)Show Comments (4)
  • Reg Fripp November 30, -0001 at 12:00 am

    Isn’t that just the same thing but drawn by a 9 year old?

  • richard brimelow November 30, -0001 at 12:00 am

    this must have taken months to come up with this sophisticated design the man hours that this took in sketching and playing with ideas that well comes to the final symbol number 8 on its side is very clever and unique compared to say the o2 logo it also represents luck with the chinese symbol number 8 genius at work.

  • Kelly Vallance November 30, -0001 at 12:00 am

    Hard to imagine a less inspiring output after what I bet was a lengthy and expensive process for the client. Poor show Wolff Olins. You should be ashamed. A miserable result

  • martin hall November 30, -0001 at 12:00 am

    Again the comments show that if you show a logo when talking about branding, many people will think that’s it! Most people still don’t understand a logo is just the ‘face’ of an identity, I’m sure the overall rebrand will be clever and inspiring given WOs work to date.

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