Wolff Olins overhauls Virgin Media brand
Wolff Olins is rebranding Virgin Media and says the new identity, which launches this week, is the start of further brand work.
The logo replaces the one designed by Start Judge Gill in 2011 which incorporated the Union flag.
Wolff Olins says it is ‘working with Virgin Media on a new brand identity of which a new logo is one early visual representation of how this is beginning to manifest itself. You’ll see more of that rolling out in 2014.’
The redesigned logo has already started to be used on print ads and sees the Union flag and all 3D rendering and flourishes dropped in favour of a more pared-back look.
The electric blue infinity ring which Start JudgeGill introduced to give the identity a ‘lighting effect’ has also been dropped.
Wolff Olins has also released this image which it says hints at the fact that Virgin Media’s new branding will not be launched in a ‘standard way’.
Isn’t that just the same thing but drawn by a 9 year old?
this must have taken months to come up with this sophisticated design the man hours that this took in sketching and playing with ideas that well comes to the final symbol number 8 on its side is very clever and unique compared to say the o2 logo it also represents luck with the chinese symbol number 8 genius at work.
Hard to imagine a less inspiring output after what I bet was a lengthy and expensive process for the client. Poor show Wolff Olins. You should be ashamed. A miserable result
Again the comments show that if you show a logo when talking about branding, many people will think that’s it! Most people still don’t understand a logo is just the ‘face’ of an identity, I’m sure the overall rebrand will be clever and inspiring given WOs work to date.