The logo replaces the one designed by Start Judge Gill in 2011 which incorporated the Union flag.
Wolff Olins says it is ‘working with Virgin Media on a new brand identity of which a new logo is one early visual representation of how this is beginning to manifest itself. You’ll see more of that rolling out in 2014.’
The redesigned logo has already started to be used on print ads and sees the Union flag and all 3D rendering and flourishes dropped in favour of a more pared-back look.
The electric blue infinity ring which Start JudgeGill introduced to give the identity a ‘lighting effect’ has also been dropped.
Wolff Olins has also released this image which it says hints at the fact that Virgin Media’s new branding will not be launched in a ‘standard way’.