Big hike in COI digital spend

The Central Office of Information’s annual report, published today, shows an increase in its annual digital media spend.

The centre, which works with Government departments and public bodies to produce information campaigns on everything from healthcare to education, releases figures that show an increase of 85.4 per cent – bringing it to £22.5m – in digital media expenditure.

The spend on traditional advertising – broadcast and publishing – has declined 12.1 per cent to £135.9m, while the COI’s overall media spend is down 46 per cent to £337.6m.

The report, designed by its in-house team, highlights how ‘Government, like the private sector, is following audiences on-line’, according to COI chief executive Alan Bishop.

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