Brand design consultancy SiebertHead has promoted Tim Corvin to managing director, from his previous post as director of structural design and innovation.
Corvin is taking over the position from John Parsons, co-owner of the company since 1989. Parsons is set to take the position of executive chairman, but will remain a shareholder in the company, calling his new position an ‘overview’ rather than ‘a backseat’.
He says, ‘I will be there to provide continuity, history and to ensure all the shareholder’s interests are represented, while Tim [Corvin] will be given the opportunity to determine more of the strategic direction of the company and to implement some of the thoughts he has about how the company should move forward.’
Siebert Head’s client list includes Carlsberg, Wrigley and Pepsico, and Corvin says his intention is to put ‘brand innovation’ at the heart of the business and ‘restore the pioneering reputation that SiebertHead was founded on’.