British golfer Nick Faldo is launching a new brand created by Yorkshire design group, Island Earth Creative.
Designed by Island Earth founder Gary Millard, the brand identity is set to appear on a range of sports items from clothing to golf clubs and on-site signage at luxury sports club venues.
Millard says the work is designed to achieve recognition outside the world of golf, ‘drawing together the wide variety of business interests operating under the Faldo name, with a distinctive and uniting image’.
‘It has been great working on such a well known global brand,’ adds Millard.
‘The Faldo name is associated not just with golf clothing but also a series of teaching academies, golf course design and the Faldo Series tournaments which provide an opportunity to identify and nurture the next generation of young golfers,’ Millard says.
‘We believe that the creative solution we have provided will stand the test of time and provide strong, recognisable reference for the Nick Faldo brand wherever it appears.’